The Blog

You Belong at UC!


← Return to Portfolio You Belong at UC! Client: College of Education, Criminal Justice, and Human Services Type of Work: Variable Data Direct Mail and Email Marketing Campaign Using variable data direct mail, targeted high school juniors and rising seniors based on ACT score, career interests, and geo-location. The personalized approach bumped readership and response rates,

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Community. It’s Who We Are.


← Return to Portfolio Community. It's Who We Are. Client: College of Education, Criminal Justice, and Human Services Type of Work: Rebrand The College of Education, Criminal Justice, and Human Services is home to a broad range of disciplines that, to the outside world (and even to internal constituents), seem disparate--a hodgepodge of programs with few

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We Stand For Love


← Return to Portfolio We Stand For Love Client: Clifton United Methodist Church Type of work: Rebrand Developed logo; captured photos; designed print materials, building signage, and merchandise; and redesigned website to better reflect the values and personality of Clifton United Methodist Church. Positioned the church as a modern, progressive, and welcoming congregation, contributing to a

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Adventure Guide


← Return to Portfolio Adventure Guide Client: Girl Scouts of Western Ohio Type of work: Design Revamp Conceptualized, designed, and coordinated production of full-color magazine-style program events guide (116 pages) that includes photos of girls participating in Girl Scout activities accumulated through a social media contest. Download PDF

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Girl Scout Illustrations


← Return to Portfolio Girl Scout Illustrations Client: Girl Scouts of Western Ohio Type of Work: Illustration Created custom illustrations to enhance the council brand and reinforce the fun, playful spirit of Girl Scouts that attracts and resonates with girls.

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This summer belongs to you!


← Return to Portfolio This Summer Belongs to You Client: Girl Scouts of Western Ohio Type of Work: Promotional Campaign Conceptualized, wrote, designed, and coordinated production for four age-level summer camp guides that included age-appropriate imagery, activities, and information. Mailed directly to member households, contributing to a general increase in early registrations and a 13%

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Powered by the
Girl Scout Cookie Program


← Return to Portfolio Powered by the Girl Scout Cookie Program Client: Girl Scouts of Western Ohio Type of Work: Promotional Campaign Worked with Girl Scout Product Sales to conceptualize and execute a comprehensive marketing strategy that hit four major markets and worked to raise awareness of the cookie program, while helping increase the per

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Troop Support Guides


← Return to Portfolio Troop Support Guides Client: Girl Scouts of Western Ohio Type of Work: Infographics Created a series of infographics for new troop leaders, visually representing information to simplify and make it more engaging and palatable for volunteers.

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