Community. It’s Who We Are.

• Client: College of Education, Criminal Justice, and Human Services
• Type of Work: Rebrand

The College of Education, Criminal Justice, and Human Services is home to a broad range of disciplines that, to the outside world (and even to internal constituents), seem disparate–a hodgepodge of programs with few to no unifying elements.

To combat this perception and position and strengthen the college brand, my team and I conceptualized and implemented an award-winning, new brand structure around the theme of Community and established a unique visual identity and messaging to improve the quality and consistency of program materials for use by recruiters and program coordinators.