This Summer Belongs to You

• Client: Girl Scouts of Western Ohio
• Type of Work: Promotional Campaign

Conceptualized, wrote, designed, and coordinated production for four age-level summer camp guides that included age-appropriate imagery, activities, and information. Mailed directly to member households, contributing to a general increase in early registrations and a 13% increase in overall camp registration from the previous year.

To complement the age-specific camp guides mailed to members’ homes, I revamped camp pages on the GSWO website and added age-specific camp listings, improving the online experience for families looking to review camp descriptions and make decisions before registering.

The camp guides and marketing promotions (email and social) contributed to a 61% increase in page views for gswo.org/camp for the day registration opened. User’s average time on page (ATP) for the new camp listings pages was more than 4 times longer than on the general camp page.