← Return to Portfolio This Summer Belongs to You Client: Girl Scouts of Western Ohio Type of Work: Promotional Campaign Conceptualized, wrote, designed, and coordinated production for four age-level summer camp guides that included age-appropriate imagery, activities, and information. Mailed directly to member households, contributing to a general increase in early registrations and a 13%
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← Return to Portfolio Powered by the Girl Scout Cookie Program Client: Girl Scouts of Western Ohio Type of Work: Promotional Campaign Worked with Girl Scout Product Sales to conceptualize and execute a comprehensive marketing strategy that hit four major markets and worked to raise awareness of the cookie program, while helping increase the per
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← Return to Portfolio You Belong at UC! Client: College of Education, Criminal Justice, and Human Services Type of Work: Variable Data Direct Mail and Email Marketing Campaign Using variable data direct mail, targeted high school juniors and rising seniors based on ACT score, career interests, and geo-location. The personalized approach bumped readership and response rates,
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